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Latte affected its popularity among customers?

4.2.

refer to a name for the new beverage which was eventually rejected?

4.3.

point to the inspiration behind choosing pumpkin pie as the flavor for the new

coffee?

4.4.

imply that customers’ initial reaction to Pumpkin Spice Latte was positive?

4.5.

explain why it was necessary to create a new coffee flavor?

THE DELICIOUS STORY OF PUMPKIN SPICE LATTE

A. Nowadays it is hard to imagine the arrival of autumn without the cozy comfort of Pumpkin

Spice Latte. Here is how the flavor originated. Early in 2003, a team of researchers

gathered in a lab to come up with a coffee flavor which could win people’s hearts. Earlier,

they had successfully introduced the recipes for many different favorites, such as Eggnog

Latte and Peppermint Mocha, and were desperately looking for an idea for a beverage*

which could replace summer favorites when their sales and popularity started to drop.

B. The researchers began with a huge brainstorm list which was narrowed down to

20 flavors they thought could go well with coffee. When they asked potential customers in

a survey what flavors they were likely to purchase, it was chocolate and caramel

beverages that were chosen most often. However, pumpkin, also on the list, scored high

on “uniqueness”, which was promising. Then, on a bright spring morning, autumn

decorations and pumpkin pies were brought to the lab to create the proper mood for

exploring the new espresso-based options. When the researchers sampled a forkful of

pumpkin pie followed by a sip of hot espresso, they realized that they were on to

something.

C. They tasted different versions of the beverage for the next three months until they finally

settled on a recipe that used espresso and steamed milk with pumpkin spice sauce,

containing cinnamon, cloves and nutmeg, rounded off with whipped cream and a dash of

pumpkin pie topping. Originally, the flavor was to be called The Fall Harvest Latte but

since spices played such an important role, the team ultimately settled for Pumpkin Spice

Latte. In autumn 2003, the beverage was trialed in 100 coffee shops. When the research

team phoned the coffee shops to see how the new beverage was doing, the excitement in

the store managers’ voices was evident.

-100

D. The next autumn, Pumpkin Spice Latte rolled out across the US, and a new autumn

tradition began. “PSL” was the original beverage code for Pumpkin Spice Latte, written by

baristas on cups, and it soon became the drink’s nickname. The beverage built a loyal fan

base and was enjoyed more than 200 million times in the first decade after its

introduction. In the meantime, the recipe was further developed and improved to reflect

the latest nutrition trends: the sugar content was reduced and artificial flavors were no

longer used. After these modifications, sales increased significantly.

Na podstawie: www.cbsnews.com, www.about.starbucks.com

* Beverage – any type of drink except water.

PRZENIEŚ ROZWIĄZANIA NA KARTĘ ODPOWIEDZI!

-100

III.7) Zdający wyciąga wnioski

z informacji zawartych

w tekście.

C

C

4.5.

III.1) Zdający określa główną

myśl tekstu […].

A

A